Terms & Conditions
Effective Date: 01 March 2026
LFUA – Lead Follow Up AutoReply
Website: lfuautoreply.co.uk
Email: [email protected]1. Overview
These Terms & Conditions govern the provision of services by LFUA to the client.
By purchasing or using LFUA services, you agree to these Terms.2. Services Provided
LFUA provides automated missed call response and follow-up systems for trade businesses.
Services may include:
• Automated SMS missed-call responses
• Urgent keyword detection
• Owner notifications
• Follow-up messaging sequences
• Repeat caller escalation
• Performance reporting
• Usage tracking
The exact features available depend on the package selected (Basic, Starter, Pro).3. Onboarding Fee
An onboarding fee is payable prior to system implementation.
The onboarding fee covers:
• System configuration
• Integration setup
• Template configuration
• Testing and deployment
Onboarding fees are non-refundable once implementation has begun.4. Subscription Fees
Services are billed monthly in advance.
Subscription fees are due via Stripe.
Failure to make payment may result in service suspension.5. Minimum Term
Founding clients agree to a minimum 3-month subscription term unless otherwise agreed in writing.
After the minimum term, subscriptions continue on a rolling monthly basis unless cancelled with written notice.6. Cancellation
Clients may cancel after the minimum term by providing 30 days’ written notice.
On cancellation:
• Automation will be deactivated
• System access will be revoked
• Data retention policies will apply as per Privacy Policy
No partial month refunds are provided.7. Usage Limits
Each package includes defined monthly usage limits for:
• Forwarded call minutes
• Outbound SMS segments
• Inbound SMS segments
Exceeding usage limits may result in:
• Additional charges
• Temporary service suspension
• Upgrade requirement
Clients are notified when approaching usage thresholds.8. Client Responsibilities
You are responsible for:
• Ensuring lawful communication with your customers
• Ensuring you have legal basis to contact inbound callers
• Ensuring message content reflects your business accurately
• Maintaining accurate contact details
LFUA does not assume responsibility for customer consent practices of the client.9. No Guarantee of Results
LFUA provides automation systems designed to improve response speed and enquiry handling.
We do not guarantee:
• Specific booking numbers
• Revenue increases
• Conversion rates
Performance depends on multiple external factors outside our control.10. Limitation of Liability
To the maximum extent permitted by law:
LFUA’s total liability for any claim arising out of the provision of services shall not exceed the total fees paid by the client in the previous three (3) months.
LFUA shall not be liable for:
• Indirect losses
• Loss of profit
• Loss of business
• Consequential damages11. Third-Party Services
LFUA relies on third-party providers including:
• Stripe
• Twilio
• Make.com
• Google
We are not responsible for outages or failures caused by third-party services.12. Data Processing
LFUA acts as a Data Processor under UK GDPR when handling customer communication data on behalf of clients.
Clients remain Data Controllers and are responsible for lawful processing of personal data.
Further details are outlined in our Privacy Policy.13. Intellectual Property
All automation structures, scripts, and system configurations remain the intellectual property of LFUA.
Clients are granted a license to use the system during the subscription term only.14. Amendments
LFUA reserves the right to amend these Terms at any time. Updated Terms will be published on the website.
Continued use of services constitutes acceptance of revised Terms.15. Governing Law
These Terms are governed by the laws of England and Wales.16. Acceptable Use
The Client agrees not to use LFUA services for:
• Unsolicited marketing communications (spam)
• Cold outbound SMS campaigns
• Harassment, abuse, or illegal messaging
• Fraudulent or deceptive practices
• Any activity that breaches UK law or telecom regulations
LFUA reserves the right to suspend or terminate services immediately if misuse is identified.17. Data Processing & GDPR Responsibilities
LFUA acts as a Data Processor under UK GDPR when handling communication data on behalf of the Client.
The Client remains the Data Controller and is responsible for:
• Ensuring lawful basis for contacting customers
• Obtaining any necessary consent where required
• Maintaining compliance with data protection regulations
LFUA will process data only in accordance with the Client’s instructions and applicable data protection laws.18. Service Availability
LFUA relies on third-party providers including, but not limited to:
• Twilio (telecommunications)
• Stripe (payment processing)
• Make.com (automation platform)
• Google services
LFUA does not guarantee uninterrupted or error-free service and shall not be liable for service disruptions caused by third-party providers.19. Limitation of Liability (Expanded)
To the fullest extent permitted by law:
• LFUA shall not be liable for indirect, incidental, or consequential losses.
• LFUA shall not be liable for loss of revenue, profits, business opportunity, or goodwill.
• Total liability shall not exceed the total fees paid by the Client to LFUA in the preceding three (3) months.
Nothing in these Terms limits liability for fraud, death, or personal injury caused by negligence where such limitation is unlawful.20. Indemnification
The Client agrees to indemnify and hold harmless LFUA against any claims, losses, damages, liabilities, or expenses arising from:
• Misuse of the service
• Breach of applicable laws
• Unlawful communication practices
• Content provided by the Client
21. Suspension of Service
LFUA reserves the right to suspend services where:
• Payment is overdue
• Usage limits are exceeded without upgrade
• Unlawful use is detected
• Client breaches these Terms
Service may resume upon resolution of the issue.22. Force Majeure
LFUA shall not be liable for failure to perform obligations due to circumstances beyond reasonable control, including but not limited to:
• Telecommunications outages
• Platform failures
• Acts of government
• Natural disasters
• Cyber incidents beyond reasonable safeguards23. Entire Agreement
These Terms constitute the entire agreement between LFUA and the Client and supersede all prior discussions or agreements.24. Severability
If any provision of these Terms is found unenforceable, the remaining provisions shall remain in full force.